Improving Page Title
If you want to improve SEO rankings for old, stagnated content, the first thing you need to do is take a look at the title. Is your title keyword-rich and descriptive? If not, then it’s time for a change. Adding relevant keywords to your title will help Google understand what your content is about and make it more likely to show up in the search results.
Rewrite Meta Description to Improve SEO Rankings
Next, take a look at your meta descriptions. These are the short descriptions that appear under your title in the search results. Like your title, your meta description should be keyword-rich and describe what your content is about. If you don’t have a meta description, or if it’s not optimised, then Google will likely generate one for you. This can result in lower click-through rates, as users may not know what to expect from your content.
Tweak content quality to improve SEO rankings
Another important SEO ranking factor is the quality of your content. If your content is outdated, irrelevant, or poorly written, then it’s unlikely to rank well on Google. To improve the quality of your content, make sure to update it regularly and add new, relevant information. You should also consider hiring a professional copywriter or editor to help you create high-quality content.
In addition to the quality of your content, Google also takes into account the quantity of your content. If you have a lot of high-quality content on your website, then you’re more likely to rank well in the search results. To improve SEO rankings for old, stagnant content, consider adding more content to your site. This could include blog posts, articles, infographics, or videos.
Acquiring Backlinks to Improve Rankings
Acquiring backlinks from more domains can also help improve SEO rankings for old, stagnant content. A backlink is a link from another website to your own. When Google sees that other websites are linking to your content, it signals that your content is high-quality and relevant. To get more backlinks, reach out to other bloggers and website owners in your industry and ask them to link to your content. You can also submit your content to directories and link roundups.
Increase page loading speed
Another SEO ranking factor is the loading speed of your website. If your website takes too long to load, Google will likely lower your SEO rankings. To improve the loading speed of your website, consider using a caching plugin, compressing images, and reducing the number of plugins you use. You can also use a content delivery network (CDN) to improve the loading speed of your website.
Overall Design & Page Experience
Finally, SEO ranking is also affected by the overall design and user experience of your website. If your website is difficult to navigate or doesn’t look good, then users are less likely to stick around, which will hurt your SEO ranking. To improve the design and user experience of your website, consider hiring a professional web designer or using a responsive WordPress theme.
Finally, Google looks at the overall user experience when ranking websites in the search results. If your website is difficult to navigate or doesn’t provide a good user experience, then it’s unlikely to rank well. To improve SEO rankings for old, stagnant content, consider making some changes to your website design and navigation. You should also make sure that your website loads quickly and is mobile-friendly.
Create internal links
Another easy way to improve SEO rankings for old content is by creating internal links. Internal links are links from one page on your website to another page on your website. Creating internal links helps Google understand the structure of your website and can help improve SEO rankings. To create internal links, simply add a link from one of your blog posts to another piece of content on your website. For example, if you have a blog post about SEO tips, you could link to a page on your website that provides more information about SEO.
By following these seven tips, you can improve SEO rankings for old, stagnant content and start getting more traffic to your website. SEO is a complex process, but it’s worth the effort if you want to get more eyes on your content. So, what are you waiting for? Get started today!
This is a collaborative blog post written by:
Rohit Bhalunkar, Founder HariSoft