One of the questions we get asked all the time is How much do SEO services cost?. what should they cost?
So in today’s blog post we’re going to break it down for you one of the first questions people have when they look into SEO for their website is how much is this going to cost me?
It’s a fair question since obviously you have a business to run in a budget to manage at the end of the day. The best question to ask yourself isn’t how much you’re paying for SEO but how much you’re investing into it.
For most companies who invest in SEO, the expense is worth it in fact one study found that 75 percent of business owners who used SEO felt that improved their bottom line.
The first thing to consider is what are you trying to accomplish with SEO. If your website isn’t getting any traffic it might be because it’s not showing up in your target audience’s online searches. That is where SEO comes in, 90% of online experiences start with the search engine. An SEO expert’s job is to optimise your website so that search engines like Google and Bing recognize its quality and rank it higher in search results.
You can have an awesome looking website but if it doesn’t rank then no one will ever see it. If your goal is to gain more leads SEO can help you get there but you may have to spend money to get the results.
You might also want to think about what your competitors are spending, if your competitors are getting top rankings by investing into quality SEO your company may want to take some cues from their strategy. If they’re spending $2500 a month on SEO and PPC services, it’s unlikely that you’ll get the same results by going with an SEO company that’s only charging you $500 a month. You’ll have to determine how much you’ll need to spend to outrank your competitors and earn more business.
Another question to ask yourself is how competitive is your market? The larger more competitive your market the higher the cost of SEO services can be. That’s because you need to beat out more companies that are using the same keywords and buying for the same customers. If you’re an international company with a popular service you should expect to be paying higher prices for more aggressive in-depth marketing. But if you’re in a specialized service that limits you geographically like landscaping in a small town then you might be able to rank faster because there is a smaller pool of competitors to beat.
Lastly, a lot of companies wonder about the cost of in-house marketing versus hiring an SEO agency having a member of your staff do your SEO. In-house might seem like a way to save money but an effective well-done SEO campaign takes time.
If you do your own SEO you’ll need to dedicate at least several hours a week to it. After all the initial education and background research, this costs your business time money and manpower and your staff member probably isn’t an SEO specialist. An agency already has the education and experience to immediately start working on your site.
Also, only 11 per cent of marketers who do in-house are satisfied with their performance.