SEO AUDIT SERVICES

It is important to recognize that there are two distinct types of SEO website audits. Each has its own benefits and drawbacks and is designed for specific purposes.

The first type is a fast audit, which is a quick 10-15 minute process for experienced auditors and slightly longer for those new to the process. This type of audit is often conducted using free online tools that examine the basics of a website, such as domain and page authority, tags, XML maps, meta and alt descriptions, organic traffic, and any signs of penalties. Many digital marketing agencies offer this type of site audit SEO service, so it is essential to be cautious when selecting a company to perform an on-page SEO audit.

Our SEO site audit services cover everything included in a fast audit, but we also use more thorough tools to dig deeper. Our analysis uncovers any issues that may be hindering your website from achieving its full potential in organic search results. Although this might not seem like a significant difference, we have found that it can significantly impact the results of an SEO campaign.

Each of the sections we analyze affects your website’s ranking in the search engines in a particular way, and overlooking any of them can result in poor ranking execution. However, our meticulous approach ensures that every section is examined before we report back to our clients.

Our SEO site audit covers over 80 sections, including keyword analysis, competitor analysis, technical analysis, page level analysis, content quality analysis, user experience analysis, and link profile analysis. To perform this thorough analysis, we use a range of auditing tools such as Google Analytics, Google Search Console, RankMath, SchemaPro, SEMRush, SEOptimizer, and Screaming Frog.

We take pride in delivering a comprehensive SEO audit that helps our clients achieve their goals and boost their website’s ranking.

It is crucial to identify your goals before you begin auditing SEO parameters. While SEO is a means to an end, it is not the end itself. Do you want to recover from previous Google penalties or increase organic traffic by 50%? Perhaps you have a small, crucial list of keywords you wish to rank better for. Defining clear goals will give you the direction and perspective you need to analyze the results of a comprehensive SEO audit. Merely saying “I want to rank better” or “get more traffic” lacks precision and direction. Keep in mind that search engine optimization is a means to achieve your goals.

Once you have established your primary goals and focus, you can begin the in-depth audit process. However, it’s important to note that instant results are not achievable with any SEO campaign. SEO is a complex process, and it takes time to get it right. The size and complexity of your website will determine the duration of the SEO audit process and the time it will take to fully implement your SEO strategy to start seeing results.

Performing a competitive analysis is a critical step in any SEO campaign. By using powerful tools like Moz and Ahrefs, you can uncover valuable insights into your competitors’ strategies. With this information, you can see which keywords your competitors are targeting, what sites are linking to them, and how they’re outranking you.

This information is invaluable when it comes to making strategic decisions for your own campaign. By identifying the keywords that your competitors are targeting, you can determine which ones are out of reach and which ones you can realistically aim for. Additionally, you may discover keywords that your competitors are overlooking, providing an opportunity for you to capitalize on those missed opportunities. Furthermore, analyzing your competitors’ backlinks can help you identify potential link-building opportunities for your own site. 

In summary, conducting a thorough competitive analysis is an essential aspect of any successful SEO campaign. The insights you gain from this process can inform your entire strategy and help you gain a competitive edge.

Conducting technical analysis is vital as it greatly influences a website’s user experience, which in turn affects its SEO. Technical-based queries like whether the website is mobile-friendly, if the SSL is installed correctly, and if there are any missing pages or redirect issues need to be addressed.

It’s imperative to test the website’s loading speed to ensure it’s under 2 seconds, confirm that Google is getting the site’s XML Sitemap, and avoid duplicate content (including meta tags!). Although technical issues may seem insignificant when compared to on-site and off-site SEO, they are an essential aspect of the program that should not be ignored.

Page Level Analysis is a critical aspect of ensuring that everything on a webpage is properly optimized. While creating great content is important, it needs to be optimized effectively for SEO. This involves including the relevant keyword in the title, meta description, first few sentences, and concluding sentence.

Apart from this, the URL must be clean and optimized, and the images must have alt tags. Lastly, internal linking can be leveraged, but it must be executed appropriately (refer to the linking section for more information).

Ensuring that your content is of high quality is critical for effective SEO. In addition to being original and written at a native level of proficiency, it should also be useful and informative. Defining what makes quality content can be challenging, and if you’re not a professional writer or editor, consider hiring one to conduct an honest audit. Evaluating your own writing can be difficult, which is why writers in the publishing industry have editors at every level. Although this may appear to be an unnecessary expense, it is a great way to ensure that your content is thoroughly scrutinized, compared to that of your competitors, and assessed for quality.

Furthermore, your posts should be easy to read, stylistically engaging, and longer is generally better. All of these factors should be taken into account during your content analysis.

Utilizing Google Analytics is crucial for analyzing user experience on your website. There are two primary metrics to focus on: bounce rate and average time on site. Bounce rate represents the percentage of visitors who leave the site after viewing only one page. While it is important to aim for a lower bounce rate, an overly low rate may indicate other issues.

Another key metric is average time on site, which measures the length of time visitors spend on the website. Longer engagement is a strong indicator of positive user experience. In terms of SEO, this metric is particularly relevant as it reflects how users are interacting with your website. A better user experience can translate to improved SEO performance.

Undoubtedly, links play a crucial role in search engine optimization. The tools you utilize should examine backlink type, the number of links, their relevance to your website’s niche, keyword anchors used, and more. While backlinks from other websites are important, some hold more weight than others. 

The following are key points to consider:

• The number of backlinks comes from relevant websites in comparable niches
• The number of authority websites linking to your website
• Percentage breakdown of keyword anchors? (It is generally recommended to have 80% URL or brand/website name, 10% keywords, and 10% other.)
• Diversity of link types
• Trust flow

Note on internal links: This is the only time when all links should be direct anchor keywords. Avoid being fancy or mixing it up. If you are internally linking to a post about Keyword A, an internal link from another post should be labelled Keyword A.