LINK BUILDING SERVICES WITH HONESTY AT THE CORE

Broken links are hyperlinks that lead to a webpage or website that no longer exists or has been removed. These links are commonly found on the internet and occur when a website references a resource article that is no longer available. As a result, website owners will want to replace the broken link with a working one. This presents an opportunity for link building, where you can offer your content as a substitute for the broken link. In some cases, you may have to create new content to replace the broken link.

While broken link building is a simple concept, the challenge is in locating them. With Victorious’ programmatic approach to this method, we are able to scour hundreds of thousands of domains each week to locate broken links, classify domains by niche, and follow up with these websites automatically and at scale.

Resource link building refers to the process of suggesting content to be included on relevant resource pages. A resource page contains a list of topics that the website’s readers may find useful. The aim is for the page to become an authority reference point for that particular topic, and the only way for site owners to achieve this is by building as many relevant links as possible.

Resource page links can be highly beneficial for your site’s ranking as they can come from high-authority sites with considerable credibility. Since these pages are informative and useful by nature, they are likely to receive a lot of visits and revisits.

The primary challenge of this backlink tactic is to identify relevant resource pages. However, some pages even provide a link where you can suggest a resource, making your task easier. Afterward, all that’s left is to reach out to the website owners and persuade them to include your content as a resource.

At HariSoft, we use the same approach to identifying relevant resource pages at scale as we do for identifying broken link opportunities. By adjusting the filters within our proprietary tools, we can surface resource pages instead of other possible content types.

Link reclamation and unlinked mentions are two effective optimization strategies that complement each other, especially when dealing with websites that have previously linked to or mentioned your brand.

Link reclamation is the process of recovering backlinks that are no longer active. This can happen when your content is no longer relevant to the website’s article. This approach is similar to broken link building, which is another common SEO tactic.

On the other hand, unlinked mentions occur when a website or article mentions your brand or product but does not include a link to your website. This presents an opportunity for easy optimization. Since the website has already mentioned your brand, it is a simple request to ask for a link to be included with the mention.

This often happens with images on a website. Many bloggers or webpage authors forget to provide a link to relevant images, such as a company logo or an infographic. A simple Google image search can reveal which sites have used your photo and whether or not they have linked to your site.

Claiming unlinked mentions is a straightforward tactic that can be performed at regular intervals, such as quarterly. At Victorious, we can help you identify unlinked mentions, but we believe that their value in the context of your campaign is minimal compared to other link building methods that allow for anchor text control and content relevance.

To improve your company’s online visibility and ranking in local searches, you can use citation link building, which focuses on mentioning specific details about your business such as its name, address, and contact information. This strategy is especially helpful for local service providers like plumbers and dentists who need to rank high in Google Map searches.

One of the simplest ways to implement citation link building is by listing your company in relevant business directories. This strategy is generally less expensive than other link building techniques and requires you to provide accurate business information to guarantee a listing. However, not all directories are created equal, so it’s crucial to select high-quality sites for listing your business. Questionable directory listings can negatively affect your brand’s reputation, so consider factors such as website traffic and moderated listings before submitting your company’s information.

At HariSoft, we recommend using citation link building as a quick and effective tactic at the start of your campaign. While not as impactful as other link building strategies, it can significantly enhance your brand’s online presence and help your business rank higher in local searches.