Local Business SEO for Parul Khona

Nov 7, 2020

Local Business SEO for Parul Khona

Parul Khona

Parul Khona is a well known Psychologist-Therapist and Counsellor in Pune, India. She provides insight and guidance towards improving the emotional well being to her patients. She had business listing on several B2C portals for generating enquires but had to pay each year ever-growing renewal fees. She wanted to have a sustainable marketing plan

We researched the client’s business, her competitors, frequently used keywords which her patients would search on Google to reach her such as ‘marital counselling, Pre-Marriage & Marriage Counselling, Emotional Disorders, anger management’ and suggested having her responsive website developed with the content having the keywords researched.

Results:

300% Increase in website traffic in one year
120% increase in qualified leads
60% increase in customer enquiries

Industry: Mental Wellness, Consulting

What we did:

Local Business SEO
Content Strategy
Information Architecture
Custom WordPress Development
Website Design

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Local business SEO to Sunrise Diagnostics

Nov 7, 2020

Local business SEO to Sunrise Diagnostics

Sunrise Diagnostics

Sunrise Diagnostics was started by a young entrepreneur in the healthcare domain with a mission to wellness and well being. Sunrise Diagnostics wanted to earn the market share from the established Kothrud and Karve-Nagar market of pathological diagnostic services in Pune.

Sunrise was in a geographic location where already few well-established Pathology labs were present. It was very important for Sunrise to create awareness about its services and benchmark its quality. Secondly, a huge investment in this business meant quick recovery and good ROI.

We drafted a digital marketing plan to create a local brand for Sunrise Diagnostics in Kothrud, Karvenagar neighbourhood areas and over a period of 1 year succeeded in taking a pie of the business. We did local business SEO, Google My Business optimisation and ran Google Ads and Facebook post promotions for various offers and discounts.

Results:

3x rise in business for the first year
32000 views in 3 months
540 new customers
350% increase in website traffic
22% increase in social likes and shares

Lead Generation using Local Business SEO and Google Ads for local pathology/radiology lab

Industry: Healthcare

What we did:

Local Business SEO
Content Strategy
Information Architecture
Custom WordPress Development
Website Design Digital Marketing
Google Paid Ads (PPC Program)
Social Media Marketing & Optimisation

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Online Brand Identity for a Gas Processing Equipment

Nov 7, 2020

Online Brand Identity for a Gas Processing Equipment

Gas Processing Equipment

Gas Processing Equipment (GPE) is an engineering company manufacturing gas processing equipment, skid packages and process plants in Pune, India. GPE offers its products and services all around the world. The client wanted to reach out to Upstream Oil & Gas, Refineries, Petrochemicals, Fertilizers, Steel, Defence, and Renewable Energy. Our goal was to increase traffic on the website through organic search and boost sales and improve conversion rate. We did Keyword research, Search Engine Optimisation, Technical SEO, Case Study Writing, Youtube Videos to boost traffic through organic search.

Results:

55% Increase in website traffic in one year
25% more qualified leads
55% customer engagement post service

Industry: Engineering

What we did:

Keyword Research, On Page SEO
Website Development
Strategy on Lead Generation
Website maintenance

The Team

WP dev
Front-end dev
UX
SEO Analyst
Project management
QA

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AllAboutRenewables Online Branding Project

Nov 7, 2020

AllAboutRenewables Online Branding Project

All About Renewables

AllAboutRewables.com is an online portal for information on electricity generation through Renewable energy sources such as Solar, Wind, Hydro, Biogas. The portal provides the latest details on electricity generation throughout India. The challenge was to keep the website updated all the time with latest reports, policies and regulations, tenders and manufacturers data. All the data was to be updated through a custom content management system which had bugs and technical shortcomings. The content management system had to be updated and bugs fixed to keep the website working. Secondly, the other task was to do social media marketing and optimisation so as to grow the visitor base in India and abroad.

Results:

230% Increase in Visitor Traffic
40% increase in Newsletter Subscribers
30% increase in Social Media Followers
The smooth running of the website with the latest updated content.

Industry: Information Portal

What we did:

Website Code Fixes, Speed Optimisation
Website Maintenance and Backups
Digital Marketing & Strategy, Consulting
Search Engine Optimisation
Social Media Marketing using Twitter and Facebook
Newsletter Management

The Team

Web Developer
Front-end dev
SEO & Social Media Analyst
Project management

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KARE Health SEO & Web Design Case Study

Nov 7, 2020

KARE Health SEO & Web Design Case Study

KARE Ayurveda & Yoga Retreat

The primary mandate was to redesign a responsive, search engine optimised website which would attract clients from all over the world. Also, we had to develop an online registration/booking system integrated to the payment gateway to collect booking advances. The old SERP listing for their top CPC keywords had to be preserved after the launch of the new website. Plus new ways of increasing the website traffic and generating relevant leads was the target given to HariSoft.

KARE Health needed a comprehensive digital content strategy to attract potential customers and engage existing customers with information on ayurvedic wellness.

Results:

33% Increase in website traffic in one year
25% more qualified leads
20% increase in repeat customer enquiries
75% customer engagement post service
Ease of invoice generation and payment collection

Digital Marketing for Resorts & Retreats

Industry: Healthcare / Hospitality

What we did:

Keyword Research
On-Page SEO
Website Development
Information Architecture
Strategy on Lead Generation
Invoice and billing automation along with payment gateway integration
WordPress website maintenance

The Team

WP dev
Front-end dev
UX
Content strategy
SEO Analyst
Project management
QA
Dev ops

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