Lead Generation using Local Business SEO and Google Ads for local pathology/radiology lab
Sunrise Diagnostics was started by a young entrepreneur in the healthcare domain with a mission to wellness and well being. Sunrise Diagnostics wanted to earn the market share from the established Kothrud and Karve-Nagar market of pathological diagnostic services in Pune.
Sunrise was in a geographic location where already few well-established Pathology labs were present. It was very important for Sunrise to create awareness about its services and benchmark its quality. Secondly, a huge investment in this business meant quick recovery and good ROI.
We drafted a digital marketing plan to create a local brand for Sunrise Diagnostics in Kothrud, Karvenagar neighbourhood areas and over a period of 1 year succeeded in taking a pie of the business. We did local business SEO, Google My Business optimisation and ran Google Ads and Facebook post promotions for various offers and discounts.
- 3x rise in business for the first year
- 32000 views in 3 months
- 540 new customers
- 350% increase in website traffic
- 22% increase in social likes and shares
What we did:
- Local Business SEO
- Content Strategy
- Information Architecture
- Custom WordPress Development
- Website Design Digital Marketing
- Google Paid Ads (PPC Program)
- Social Media Marketing & Optimisation