Lead Generation using Local Business SEO and Google Ads for local pathology/radiology lab

Nov 7, 2020

Sunrise Diagnostics

Sunrise Diagnostics was started by a young entrepreneur in the healthcare domain with a mission to wellness and well being. Sunrise Diagnostics wanted to earn the market share from the established Kothrud and Karve-Nagar market of pathological diagnostic services in Pune.

Sunrise was in a geographic location where already few well-established Pathology labs were present. It was very important for Sunrise to create awareness about its services and benchmark its quality. Secondly, a huge investment in this business meant quick recovery and good ROI.

Sunrise Diagnostics - Google Local Search Listing

We drafted a digital marketing plan to create a local brand for Sunrise Diagnostics in Kothrud, Karvenagar neighbourhood areas and over a period of 1 year succeeded in taking a pie of the business. We did local business SEO, Google My Business optimisation and ran Google Ads and Facebook post promotions for various offers and discounts.

Results:

  • 3x rise in business for the first year
  • 32000 views in 3 months
  • 540 new customers
  • 350% increase in website traffic
  • 22% increase in social likes and shares
Lead Generation using Local Business SEO and Google Ads for local pathology/radiology lab

Industry: Healthcare

What we did:

  • Local Business SEO
  • Content Strategy
  • Information Architecture
  • Custom WordPress Development
  • Website Design Digital Marketing
  • Google Paid Ads (PPC Program)
  • Social Media Marketing & Optimisation
 
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