A new digital experience for world’s leader in Heat exchanger manufacturing

Nov 5, 2020

HRS Process Systems Ltd.

Our client is a world leader in manufacturing of heat exchangers in India, a UK subsidiary was facing tough competition from companies who had lately emerged in the market. The challenge was to redesign the 70 page website and restore back the old traffic to the new pages. Their primary keyword ranking on the first page were lost due to SEO inactivity over a period of time. The Search Engine Results Page (SERP) had to be improved for high CPC keywords. A new content marketing strategy was needed to be in place to regain the lost ranking.

Results:

  • 33% Increase in website traffic in one year
  • 12% more qualified leads
  • 22% increase in repeat customer enquiries
  • 4% CTR
  • 40% Bounce Rate from previous 60%
Digital Experience using Website Design and SEO

Industry: Engineering, Manufacturing

What we did:

  • Custom WordPress development
  • Website design
  • Information architecture
  • Content migration
  • SEO
  • Digital marketing strategy
  • Dev ops

The Team

  • WP dev
  • Front-end dev
  • UX
  • Content strategy
  • SEO Analyst
  • Project management
  • Dev ops engineer
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