Blogs are an inherent part of any given website today. Blogs are that extra ground that helps cultivate the keywords for targeted SEO practices. Blogs offer diverse and subject-oriented information and updates from the industry. Blogs are the industry happenings that customers might seldom go look for if your site did not present it in the first place. Under all the above circumstances blogs partially stand important and influential in drawing traffic and eventually attract customers to your business.
When writing a blog post, one needs to consider many associated factors –
Identify the need for a blog
First and foremost you need to identify the need for a blog. How can your product/ service be influenced by a blog? If your company is an e-commerce company, you might not benefit much from a blog. Whereas, if your company is offering some niche products you might enlighten your customers with some value-added services like information and expert opinions through blogs. Hence, understanding your audience and their need is very important.
Blog Form is a very important aspect of starting any blog. Blog form is basically the structure in which the blog will emerge. There are many informative links that can guide you through the blog structuring. Once you are set on a structure the execution becomes an easier task.
This visual post from www.blogtryant.com has efficiently described the process of creating a Blog Form.
Representation of work is as important as the presentation of the work. While you work towards a content-oriented research-driven and impressive blog, that is sure going to drive loads of traffic, it should also be visually impressive. While there are many free blog templates that can be incorporated into your site. Sites like www.blogspot.com provide a multifunctional base where blogs can be uploaded, maintained linked back to your site and can also be shared with social media platforms.
A Compelling Title
Once your blog idea is set based on your audience, it is important to write a compelling title. The title is like the display for a window shopper. The more attractive the display, the more chances of window shopper turning to shop actually. The blogging domain is strewn with a multitude of titles which closely and largely represent every product/services. It is wise to choose some titles after a thorough study. Researchers admit that a compelling, suggestive and attractive title draws a client towards exploring a blog.
Lauren Hooker guides us with some great ways to generate titles for blogs – http://www.elleandcompanydesign.com/blog/2015/1/11/creating-catchy-headlines
Check some interesting and innovative reference titles with Raelyn Tan on –https://raelyntan.com/catchy-headlines/
It is important to keep your customers interested once they have landed on your blog page. A concise, informative and informative introduction does the task. Studies show that 80% of the customers merely visit your site only looking at the title. It is imperative that you maintain these 80% of customers with engaging content on your brand message and your values.
Generate content that is audience-driven. The content should be addressing queries that the customers are mutely seeking, in turn guiding them to act.
A blog should be supplemented by optimized text sprinkled with the right keywords, appropriate images with relevant copyrights, and due credits to research data shared, information extracts if any and links shared.
Call for Action
The call for action should be supported by reviews and testimonials from past customers. The information and insights shared should be presented as relevant and authentic for initiating immediate action.
It should be monitored how useful and informative the blog has come through. As a customer, are your queries answered by reading the blog? Is your customer taking back some learning from this blog? Has the blog been useful and informative?
It certainly helps to bring in some feedback if your site supports. Blogs are an interactive medium to supplement live data through the comments section and can enhance ranking in search results.
Maintaining a blog calendar and scheduling blogs as per individual business convenience is a good way to stay abreast. Having a blog calendar in place plays a check on your plans and results expected from this medium. The blog posting schedule can simultaneously be worked for Social Media posting for generating maximum visibility. Blogs can be made to the most innovative styles, but remember the purpose should not be lost and all it should mean is Business.