If you’re a small business owner, it’s important to have a solid marketing strategy in place. And part of that strategy should include local SEO. What is local SEO? Keep reading to find out how local SEO can help your business and how to get started with using it.

What is Local SEO?

In short, local SEO is a form of marketing that helps your business be found online by potential customers who are searching for businesses like yours in their local area. It’s different from regular SEO in that it focuses on optimizing your online presence for location-based searches, as opposed to generic keywords that could be used anywhere in the world.

For example, if you own a pizzeria in Los Angeles, you would want to optimize your website for local searches related to “pizza Los Angeles” or “pizza delivery Los Angeles.” That way, when people in Los Angeles are searching for pizza places online, your business comes up in the results.

How Can Local SEO Help My Business?

There are several benefits of using local SEO for your business. First, if your website is optimized for local searches, you’ll be more visible to potential customers who are looking for businesses like yours in their area. And if you rank high enough in the search results, you may even get featured on Google Maps, which can be a major boon for foot traffic.

Another benefit of using local SEO is that it allows you to build credibility with potential customers. When potential customers see that you’re ranking high in the search results for their location, they’ll be more likely to trust your business because they know that Google wouldn’t be featuring you so prominently if you weren’t a credible and reputable business.

Finally, using local SEO can help you stand out from your competitors who aren’t using it. If two businesses are selling the same product or service and one of them is using local SEO while the other isn’t, the business that is using local SEO will likely get more attention from potential customers because they’ll be more visible in the search results.


Local SEO is a form of marketing that helps businesses like yours be found online by potential customers who are searching for businesses in their local area. It’s important to use local SEO as part of your marketing strategy because it can help increase visibility, build credibility, and set you apart from your competitors.

If you’re not sure where to start with using local SEO for your business, a good first step is to consult with an experienced digital marketing agency like HariSoft that specializes in this type of marketing. They can assess your needs and help you create a customized plan for using local SEO to reach your target market.