Considerations while making a professional website

Considerations while making a professional website

A customer will spend on an average of 10-20 seconds on your website homepage to judge before browsing it further.

And this is a fact!!

While your customer is on your homepage, it is important how you keep him hooked through the experience. Vibrant layouts, pertinent information, attractive offers, latest trends adapted on the website, easy navigation, usability and the loyalty factor can be captivating tools. It is important as a company how you are bringing this information to your customer’s experience. Website is an unsaid voice that markets your products/services 24 X 7 all through the year. At creating such an experience that binds your customers, it’s important to have a professional who designs and monitors the website and its online presence. Some companies have old websites and want to re-establish brands, some need a newer and deeper perspective of their current online status, and some need a complete turnaround for revamping the brand presence.

While the market remains volatile all through the times, some factors have remained highly influential in creating a good online presence.

Mobile-friendly websites

The mobile trend has been spreading like a wildfire in the last 1 year. A notable amount of customers have shifted base from web to the mobile medium. Consider the need of the time, or the ease at remaining approachable, or merely the technology advantage. Google has also gone a mile ahead to ensure that some processes are streamlined to offer a standard output. As per the guidelines issued by Google in 2015, websites that are mobile-friendly ( complying to google’s mobile-friendly algorithms) would good ranking on Google search. Whereas, websites that are mobile-friendly have been dropped from Google ranking. This initiative was towards providing the best information for customers who are preferring the mobile medium over the web. Optimising sites to the latest trends and requirements have enhanced the mobile marketing experience and opened a newer avenue for business on the go.

SEO Compliant

A company cannot survive merely by creating a website. A website is the basic home ground for driving Digital Marketing practices. SEO is the most compatible and organic way of driving SEO practices and Google ranking. A well-structured and designed website can only supplement the functioning of SEO and other digital marketing practices. But again, all rests on the shoulders of a well-maintained website.

Maintenance

The grander part of website operations is maintenance. The attention span of an online buyer according to Microsoft survey last year is mere 8 seconds. Imagine the discomfort a client would suffer when they click to buy a product online and the page does not display or fails to loads fast. Imagine the loss in business, just because your site is not optimised or maintained well. If a company is engaged in the online marketing system, their website needs to be ‘live’ and well maintained 24 X 7 all through the year. Fed with regular content and adapted and optimised to the latest trends and technologies.

Websites and Trending Technologies

The technologies that govern the web market today and have been revolutionising the website experience are-

  • Artificial Intelligence

    Voice user interface is what it can be defined. Chatbots (automated chat boxes that appear on website), SIRI ( iPhone’s voice companion) are voice induced applications that are enhancing the user experience. These API’s are reducing the communication gap and providing prompt and relevant information for customers on your website. The further engages the customer and give an enhanced personal touch.

  • Illustrations

    Some websites are enhanced with visual experience to hook on customers through interactive and engaging illustrations of properties, ambience and concepts. While it is important to keep your clients involved and engrossed in your site, the process demands to create these new experience. Advanced Technology, latest trends, adaptability, maintenance, sustainability, are overall creating a WOW experience but calls for a thoroughly professional approach. It remains for companies to judge if they would spend a certain amount to create such vivid and ever-changing experience for their clients. The only other option could be you treating your website as a pass time and maintain it the DIY way.

A business can think itself armed to do multifaceted work, invest time instead of money to create an elaborative experience, but in the end, a business is diluting its strength and diverting from goals. Be it increasing customers, punching in greater numbers, scaling-up, training, customer support and growth. A business’s focus should only be business. As one can create an equal or better experience by paying and outsourcing work. A thought that any business should thus contemplate on is – “Without Customers, you don’t have a business, you have a hobby!!”

Secure your Websites Now

Secure your Websites Now

The web is an avenue of opportunities galore. While companies have shifted their entire sales, marketing, and billing modules online, established online retail business and generating revenues, a lot needs to be gauged and accepted about the perils of being online.

Cyber security is a vast subject to explore. Companies with an online presence have to time and again face the downside of cyber-crime. In lieu of the situation, companies need to adapt to varying security measures as needed. Implement certain norms and remain vigil.

Very recently Google has made announcements that websites that are not SSL Certified will be deemed unsecured from October end. This applies to Google’s browser Chrome. Let us understand more about SSL certification and how it can influence our website security-

What is an SSL Certification?

SSL means Secure Socket Layers.It is a standard security measure for keeping your online data private.

How does SSL Certification work?

SSL certification helps with keeping the data secure between your website and internet connection.

Do all website require SSL Certification?

SSL certification is a very useful tool in websites that accept information through forms, passwords, login details, data transfers, monetary transactions and other sensitive information.

How does SSL certification function?

The certification primarily secures data between your internet connection and your website. The need is to have a dedicated IP address associated with your website. This means no shared servers are applicable.

How do I know a site is SSL certified?

SSL certification marks a site secure by adding ‘s’ to the HTTP, which can be further read as HTTPS. Sites that are SSL certified automatically display HTTPS in the browser as against HTTP.

What are the added advantages of SSL certification?

  • With SSL certification, your site appears secured; hence your clients can remain assured to transact and exchange information.
  • Secured sites also attract better Google ranking in search results.

How can one attain an SSL Certificate?

Though SSL Certification only protects data transfer between your website and internet, it should not be considered as a total online security measure for your website. SSL is just one important aspect of securing your website at your end. It is like first aid. Cyber security is a vast subject and to remain firm in the online world calls for some dedicated online security measures through some seasoned vendors.

Author
Rohit Bhalunkar
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