Why you should outsource SEO to an agency

Why you should outsource SEO to an agency

The SEO brigade is going to take your business not only to the next level but if targeted well, can drive exponential growth for your business. Some companies have understood the importance of the medium and have invested the better part of their business returns to drive further business. But often entrepreneurs or companies sailing under a tight budget try to do it the DIY way. Some start-ups or entrepreneurs assume that no one else knows their business like them, so how can an SEO agency help them market well. They often try and succeed but not as expected and not again in the stipulated time. In this debate of self v/s outsourcing, companies should remember what they stand to gain and what they fail to comprehend.

To outsource SEO work to an Agency is a question of much brainstorming, but hard facts need to be considered while seeking and agency over self. A business needs to first identify its requirement and then decide to experiment or act. If you are in a dilemma of choosing an in-house employee over an SEO agency, ask yourself these questions.

  • Who are your target audience – Global, National, Local or Niche?
  • What impact are you expecting SEO to make to your business?
  • What is the annual revenue you expect from your business?
  • What are the strategies lined to generate this revenue?
  • What is the investment you are ready to make in SEO?
  • Can your in-house team justify your investment?
  • Is your company enabled enough to keep your in-house employee upgraded on technologies?

When you run through these questions and identify whether your SEO need can be fulfilled in-house or through Agency, consider the following influential factor and SEO Agency can offer-

An SEO agency is armed with professional expertise, working on updated tools, newer practices and deeper understanding of the technology and market.
They are well adapted to service the latest requirements in the market, considering the ever-updating Google algorithms.

A constant team of employees who can offer dedicated 24 X 7 support, if and when required. 
An SEO agency is well banked with professionals across different domains like – Content Creators, Digital Marketers, Analyzers, Developers, Designers, Online Researchers, Web Designers, Email Marketers, Social Media Experts and associated services.

Critical analysis and suggestive mode of operation. Depending on your individual company requirement and product/service reach, a mix of services can opt like SEO, Social Media, Web Design, PPC or Email Marketing.
Agencies have scalability and financial flexibility and hence work on your choice of budget, which cannot be explored with in-house SEO. This also ensures long term savings as compared to EO cost plus additional employee salary.

A definitely targeted approach can also ensure quicker results and ROI.
Often start-ups require a better and penetrated SEO approach for want of establishing in the market. Some companies that provide products/ services globally need rigorous marketing promotions to stand tall against competitors. Niche Product/ services again require a dedicated approach and at the end, this should all fall within the company budget. While an employee might do full justification at his job, and employee is an army against a single soldier. It is a decision every company has to decide on individual requirement and growth prospects.

Author,

Rohit Bhalunkar
Owner, HariSoft

    TOP SEO Ecommerce mistakes you must avoid

    TOP SEO Ecommerce mistakes you must avoid

    Ecommerce a full-fledged industry in itself is governed under a battery of parameters. Right from establishing a good website enhanced with usability, payment gateway and efficient browsing experience as the plinth, the building of an exquisite experience further calls for some undisputed SEO practices. While SEO is the crowd puller for your eCommerce site, you cannot afford to make mistakes. And yet, if you think your eCommerce site is lacking somewhere, you need to identify if you are at default with some of the factors listed below.

    Poor Keyword Research

    Google only loves you when everyone else loves you first – Wendy Piersall

    SEO is driven by efficient keywords.

    Best Keywords = Best SEO Practices

    Some company websites often chart the top ranking, while some fail to make a mark. Every business and industry is associated with certain keywords. Thorough research on keywords is a subject to explore. Google Adwords key planner, Moz & SEMrush are some of the efficient application at sourcing the best keywords that can complement your business.

    Duplicate Content affects ranking

    Good content is not storytelling, but telling your story well – @ Marketing Prots

    A company should not be just bothered about plagiarism but pledge to develop its own content. A well written, un-copied content does most of the ranking job next to keywords. Duplicate content has seen to be affecting Google ranking at large. An eCommerce site cannot afford to just cut -copy- paste product info as this will be replicated on many other sites the company is promoting its products. The result is a drop in Google ranking. A well-crafted, unique product description is the need for a good eCommerce site.

    Keyword Spam

    There is a fine line between informing and spamming – Anonymous

    You have followed the practice of diligently extracting keywords for your eCommerce site. Every keyword you find has certainly braved a competition and stands unique. Even so, control the temptation of spamming your eCommerce pages with keywords. A good blend of keywords needs to be worked and evenly spread through the pages.

    Please do your research on How to stop keyword spamming on your eCommerce website for more details.

    Lack of product reviews

    Don’t find customers for your products, find products for your customers – Seth Godin

    The above action in practice is definite to invite some good product reviews. Product reviews are a source to make our eCommerce page interactive. Not only it builds a trustworthy ground for customers who buy your products, it also serves as a constant source of active content on your page.

    Product reviews are a good strategy at keeping your customers hooked to your website.

    Security Measures

    By failing to prepare you are preparing to fail – Benjamin Franklin

    Of course, when your eCommerce website is dealing with critical customer information and the payment gateway, a secure system is mandatory. Google’s initiative at Chrome to rank secure websites on priority is a pertinent step towards the security aspect. Websites marked HTTPS appear secured on google pages with a green tick which further claims the trust of the customers. The SSL certification is a quick and easy step at attaining HTTPS status.

    Usability

    People ignore designs that ignore people – Frank Chimero

    If you do not care about usability, your customer won’t care about you.

    When you have a sea of competitors to face, merely depending on your SEO practices might not help. It is imperative that the e-commerce site is highly flexible on the usability factor, offers quick browsing, easy loading product catalogues, efficient searches, well-classified products and categories, attractive landing pages, and crisp and relevant content. Adapting and avoiding certain factors will certainly enhance your business operations over a period of time. The trick is a continuous analysis of what’s working right for you and what mistakes are in the making. A company that is facing a fierce competition should always be on the vigil as mistakes could lead to scalding the company reputation and business eventually.

    The importance of Organic SEO

    The importance of Organic SEO

    SEO is a tool used by websites to improve their ranking on Google Search. An SEO compliant site ensures enhanced website quality, faster navigation, usability, mobile-friendly optimization, well-maintained content, secure website, the active supply of content, effective link building and social media marketing amongst all.

    An array of parameters come to make your site SEO compliant. In addition, the ever-changing Google algorithms also have a major role to play. While many companies expect a faster result, they engage in paid SEO services and top the google ranking. But, some companies take it the organic- unpaid way. Let’s understand how they drive organic SEO and its benefits. Achieving the highest ranking on Google Search is like building a trust factor for your online clients. While there are a plethora of parameters that decide the google ranking, emerging highest under this scanner is a game not easy. But, a well optimised SEO website draws considerably more attention as compared to the Non-SEO versions.

    Organic traffic is ruled totally by keywords. The right set of keywords help establish your presence. The approach might be difficult, considering the various players, but what is important that if you exile, you are certainly going to draw long term results.

    Organic SEO against Paid SEO

    Organic SEO against Paid SEO

    Paid SEO activities drive, boost and scale-up the ranking offering faster results. Activities like PPC – Pay per click, SEM – Search Engine Marketing, Facebook advertising are campaign-driven. The process is fed by continuous investment. If you decide to take a break your whole SEO ranking can go for a toss. Then it’s a matter of starting from scratch. Organic activities at the same time are not driven by investment. As a tree grows organically, even if not watered, it sustains for a while drawing nutrition from existing resources, likewise, organic SEO sustains on the keyword planted.

    Organic SEO against Social Media

    Social media like Facebook, Twitter, Pinterest might bring you considerable traffic as compared to Google. A company might decide not to bank alone on Google ranking or for that matter even on Organic SEO. But, Social Media is again driven by a set of parameters. How Google changes its algorithms from time to time, Social media is also bound to introduce a newer set of rules and operations ground. It remains a debate which of the mediums is the best, Organic SEO, Paid SEO or Social Media. What a company should understand is its primary requirement of –

    • How desperately the company needs traffic in the next 6 months – 1 year?
    • What is the spending capacity of the company?
    • Is the company ready to invest in one medium (Paid SEO) or would want to explore multiple mediums?
    • Is the company hell-bent on Organic SEO or would benefit from a combination of Organic & Paid?

    When can you think Organic SEO?

    One can indulge in Organic SEO when a company has ample time and an expert base to hunt and explore variant keywords. Additionally, if a company has a very tight budget they can explore Organic SEO. Some companies have also benefited from a mix of Organic SEO and paid services. What needs to be identified is the requirement and then work on an effective way around. Albeit, what has been observed by experts is Organic SEO goes a long way with time and patience.

    How to outrank National brands on Google

    The traditional mode of marketing is seeing bleak days as compared to the severe involvement in the last decade. Technology is the catalyst and has tremendously transpired the marketing grounds to shift base to an online platform. While companies were apprehensive to the newer solution of online marketing, it also came as a cheaper option to traditional marketing. Over the last decade, many companies have built their trust and scaled up through the online platform. The key is aggressive approaches. While a set of technology patterns, procedures, analysis and campaigning rule the game, its challenging to remain in the limelight on the Google Search Engines securing a dominant rank on the market nationally. Competition rules everywhere online/offline. While staying put through the competition, it’s necessary for lesser-known brands to survive the bigger brands having National presence. Google Search Engines update the algorithms on a routine basis, hence it’s important to work towards maintaining the slimy, sensitive ranking. A couple of approaches have been shared here that can help enhance the SEO experience online for National Brands.

    Early Adapter on Google Technologies

    Google is creating a newer and richer experience for SEO manifestations. The emerging technologies are well aided to support the latest needs of the SEO segment. It serves well to be an early adapter to the latest Google technologies. Try, test, and master on these latest trends to emerge and enhance your SEO experience.

    Supplementing live pages

    While content and technology together drive SEO, one needs to be in total control of Content. A non-imitated content can solve the purpose of emerging well on the National Google ranking. A unique, cut to serve, organic content can help drive up the ranking. However, having a review page on the website will be a source of active content hitting the page even months after the page creation. The live content generation remains an on-going process and can enhance Google ranking.

    Accelerated Mobile Pages

    Accelerated Mobile Pages or AMP are open-source platforms that are created to the loading speed of mobile pages. Formed with the collaboration of Google and Twitter, AMP’s are designed to generate a faster and smoother browsing experience on mobile.

    When National brands capitalise on a market that is highly prone to shift preferences, slow loading of mobile pages could be one of the major factors when online sales are considered. We are ultimately banking on user experiences.

    AMP has its sets of advantages and deficits but has been able to simplify the speed issues on mobile medium.

    HTTPS

    HyperText Protocol Secure is an enhanced and secure version of HTTP.

    Our websites hold sensitive data and are our online reputation. Under the technology movement, the imminent negative acts of piracy and cyber pilferage need to be curtailed for data integrity. Google as a revolutionary measure has announced that post-October 2017 all non – HTTP websites will be marked insecure on chrome. The solution is just obtaining an SSL Certificate. It surely comes as a proven fact that Google boosts ranking for secure websites.

    HTTPS means secured online data. Protect your client credentials, and other sensitive information prone to cyber-attacks. When your market spans national level, HTTPS is a measure at remaining vigilant and not just reactive.

    Country-Specific domains – Country specific domains have an edge over the .com and .net counterparts. Domains like .uk (United Kingdom), .ie(Ireland) , .in(India) help drive the ranking. The specific domains help navigate traffic for the specified country of listing. If a visitor is targeting “Indian handicrafts”, the handicraft domains with .in name will definitely be listed on priority in the Google ranking.

    Optimisation at Local as National level

    Products / Services needs to be optimised depending on their target market capture. Brands with National expanse need to have location-specific keyword identifiers to optimise the website nationally, at capturing the target audience.

    Establishing National SEO is a terse battle, having so many high performing brands in the market. The plethora of keywords won’t work but virgin content, capturing smaller, local markets and cumulatively targeting a bigger domain. It’s a game of permutations of choosing the right modus operandi of SEO techniques for bringing your brand in good ranking nationally.