Why digital marketing is important for small business?

Why digital marketing is important for small business?

Why digital marketing is getting more important each day and affecting businesses globally?

The internet is, in fact, a virtual web and all its components are interlinked. Today when we talk about online marketing, the approach does not remain restricted to having a website alone. The approach extends to having the website aligned to different devices, having the right keywords to effectively appear on SEO and aptly driving processes to remain focused on Google ranking.

That’s not all, the online promotions are driven to target customers across domains, and define the specific target market, and location for desired results.

Having an established website serves the primary purpose. Then begins the process of Marketing your products/services online. Online Marketing is marketing for the virtual digital world. Social Media Marketing, Search Engine Optimisation and various tricks and trades of the industry are utilized to create a digital presence that is strong and overwhelming.

Captivating online crowds by the constant visibility of products and services are tools used by online shopping companies like Amazon. Through the digital marketing medium and strong technology backing these companies are constantly keeping us emotionally connected to products, we liked on their website. An emotional yet, intelligent marketing.

While there are attempts at maintaining digital marketing in an organic way to bring business, some companies are going overboard and making utmost use of digital tools and techniques to drive profits. Organic growth is assured, but slow. When you know that every consumer today is hooked to a digital device, there is no way companies can think back and go the classic marketing style. Digital Marketing is a speedy growth avenue while planning exponentially.

The ever-revising tools adapted to change, the statistics-driven approaches, planned execution, versatile domains and the assured result comes through the virtue of Digital Marketing. Then why Digital Marketing is not accepted as a full-fledged Marketing approach yet.

Research indicates hardly 50% of the market is driven toward Digital Marketing.

  1. The client’s vulnerability toward taking risks
  2. Unawareness of Digital trends and advantages
  3. The unstructured approach to success
  4. Flinching trust in Digital marketing

Apparently, there are a lot of clients who are driven by the above factors. Digital Marketing is a ubiquitous tool ruling the market, yet unaccepting of change is the biggest challenge companies are drawing on themselves. Being web aligned is not all.

Digital Marketing is a process and requires a minimum of 3 months to show results.

Exponential Growth and reach are aspired by all, but companies who have accepted Digital Marketing have invested time and money and already experienced success.

While you plan to claim the Digital share of success, there are many parameters worth considering:

  • A seasoned digital marketing agency that can position your company to the desired result.
  • Considering the ever-changing parameters, analysis and algorithm patterns for Google, a well-established and experienced agency can cruise you through well.
  • A dedicated investment of time along with your monetary investments.
  • Staying put for a long time assures undeniable results.
  • Start-ups, as well as established companies, can both benefit equally from the Digital Marketing medium.

Planned Approach

Accepting to latest trends and technology. Undeniably, if you aim for strategic, planned and rapid growth in business, Digital should be the desired mode of Marketing. It is in the last decade that we have experienced a massive change in technology. Remaining with technology and switching to online media can be the only turnaround for your company in the time to come.

How to write a blog post in 20 minutes

How to write a blog post in 20 minutes

Blogs are an inherent part of any given website today. Blogs are that extra ground that helps cultivate the keywords for targeted SEO practices. Blogs offer diverse and subject-oriented information and updates from the industry. Blogs are the industry happenings that customers might seldom go look for if your site did not present it in the first place. Under all the above circumstances blogs partially stand important and influential in drawing traffic and eventually attract customers to your business.

When writing a blog post, one needs to consider many associated factors –

Identify the need for a blog

First and foremost you need to identify the need for a blog. How can your product/ service be influenced by a blog? If your company is an e-commerce company, you might not benefit much from a blog. Whereas, if your company is offering some niche products you might enlighten your customers with some value-added services like information and expert opinions through blogs. Hence, understanding your audience and their need is very important.

Blog Form

Blog Form is a very important aspect of starting any blog. Blog form is basically the structure in which the blog will emerge. There are many informative links that can guide you through the blog structuring. Once you are set on a structure the execution becomes an easier task.

This visual post from www.blogtryant.com has efficiently described the process of creating a Blog Form.

Refer to – https://www.blogtyrant.com/how-to-write-the-perfect-blog-post/

Blog Templates

Representation of work is as important as the presentation of the work. While you work towards a content-oriented research-driven and impressive blog, that is sure going to drive loads of traffic, it should also be visually impressive. While there are many free blog templates that can be incorporated into your site. Sites like www.blogspot.com provide a multifunctional base where blogs can be uploaded, maintained linked back to your site and can also be shared with social media platforms.

A Compelling Title

Once your blog idea is set based on your audience, it is important to write a compelling title. The title is like the display for a window shopper. The more attractive the display, the more chances of window shopper turning to shop actually. The blogging domain is strewn with a multitude of titles which closely and largely represent every product/services. It is wise to choose some titles after a thorough study. Researchers admit that a compelling, suggestive and attractive title draws a client towards exploring a blog.

Lauren Hooker guides us with some great ways to generate titles for blogs – http://www.elleandcompanydesign.com/blog/2015/1/11/creating-catchy-headlines

Check some interesting and innovative reference titles with Raelyn Tan on –https://raelyntan.com/catchy-headlines/


It is important to keep your customers interested once they have landed on your blog page. A concise, informative and informative introduction does the task. Studies show that 80% of the customers merely visit your site only looking at the title. It is imperative that you maintain these 80% of customers with engaging content on your brand message and your values.

Content Body

Generate content that is audience-driven. The content should be addressing queries that the customers are mutely seeking, in turn guiding them to act.

Optimized Content

A blog should be supplemented by optimized text sprinkled with the right keywords, appropriate images with relevant copyrights, and due credits to research data shared, information extracts if any and links shared.

Call for Action

The call for action should be supported by reviews and testimonials from past customers. The information and insights shared should be presented as relevant and authentic for initiating immediate action.


It should be monitored how useful and informative the blog has come through. As a customer, are your queries answered by reading the blog? Is your customer taking back some learning from this blog? Has the blog been useful and informative?

Feedback Form

It certainly helps to bring in some feedback if your site supports. Blogs are an interactive medium to supplement live data through the comments section and can enhance ranking in search results.

Blog Calendar

Maintaining a blog calendar and scheduling blogs as per individual business convenience is a good way to stay abreast. Having a blog calendar in place plays a check on your plans and results expected from this medium. The blog posting schedule can simultaneously be worked for Social Media posting for generating maximum visibility. Blogs can be made to the most innovative styles, but remember the purpose should not be lost and all it should mean is Business.


Blog Calendar for scheduling
How to outrank National brands on Google

How to outrank National brands on Google

The traditional mode of marketing is seeing bleak days as compared to the severe involvement in the last decade. Technology is the catalyst and has tremendously transpired the marketing grounds to shift base to an online platform. While companies were apprehensive to the newer solution of online marketing, it also came as a cheaper option to traditional marketing. Over the last decade, many companies have built their trust and scaled up through the online platform. The key is aggressive approaches.

While a set of technology patterns, procedures, analysis and campaigning rule the game, its challenging to remain in the limelight on the Google Search Engines securing a dominant rank on the market nationally. Competition rules everywhere online/offline. While staying put through the competition, it’s necessary for lesser-known brands to survive the bigger brands having National presence. Google Search Engines update the algorithms on a routine basis, hence it’s important to work towards maintaining the slimy, sensitive ranking. A couple of approaches have been shared here that can help enhance the SEO experience online for National Brands.

Early Adapter on Google Technologies

Google is creating a newer and richer experience for SEO manifestations. The emerging technologies are well aided to support the latest needs of the SEO segment. It serves well to be an early adapter to the latest Google technologies. Try, test, and master these latest trends to emerge and enhance your SEO experience.

Supplementing live pages

While content and technology together drive SEO, one needs to be in total control of Content. A non-imitated content can solve the purpose of emerging well on the National Google ranking. A unique, cut to serve, organic content can help drive up the ranking. However, having a review page on the website will be a source of active content hitting the page even months after the page creation. The live content generation remains an ongoing process and can enhance Google’s ranking.

Accelerated Mobile Pages

Accelerated Mobile Pages or AMP are open-source platforms that are created for the loading speed of mobile pages. Formed with the collaboration of Google and Twitter, AMPs are designed to generate a faster and smoother browsing experience on mobile.

When National brands capitalise on a market that is highly prone to shift preferences, the slow loading of mobile pages could be one of the major factors when online sales are considered. We are ultimately banking on user experiences.

AMP has its sets of advantages and deficits but has been able to simplify the speed issues on mobile mediums.


HyperText Protocol Secure is an enhanced and secure version of HTTP.

Our websites hold sensitive data and are our online reputation. Under the technology movement, the imminent negative acts of piracy and cyber pilferage need to be curtailed for data integrity. Google as a revolutionary measure has announced that post-October 2017 all non – HTTP websites will be marked insecure on chrome. The solution is just obtaining an SSL Certificate. It surely comes as a proven fact that Google boosts ranking for secure websites.

HTTPS means secured online data. Protect your client credentials, and other sensitive information prone to cyber-attacks. When your market spans the national level, HTTPS is a measure of remaining vigilant and not just reactive.

Country-Specific domains – Country specific domains have an edge over their .com and .net counterparts. Domains like .uk (United Kingdom), .ie(Ireland) , .in(India) help drive the ranking. The specific domains help navigate traffic for the specified country of listing. If a visitor is targeting “Indian handicrafts”, the handicraft domains with .in name will definitely be listed on priority in the Google ranking.

Optimisation at Local as National level

Products / Services need to be optimised depending on their target market capture. Brands with National expanse need to have location-specific keyword identifiers to optimise the website nationally, at capturing the target audience.

Establishing National SEO is a terse battle, having so many high performing brands in the market. The plethora of keywords won’t work but virgin content, capturing smaller, local markets and cumulatively targeting a bigger domain.

It’s a game of permutations of choosing the right modus operandi of SEO techniques for bringing your brand in good ranking nationally.