Business Owners Marketing Themselves: A Step Ahead

Business Owners Marketing Themselves: A Step Ahead

If you ask any business owner why they do not market themselves, the most common answer is that they are either shy or lazy.

However, the real reason is much deeper than that. In this blog post, we will explore the top 4 reasons why business owners do not market themselves and benefits if you market yourself.

1) They do not see the value in marketing.

Many business owners believe that marketing is a waste of time and money. They would rather put their resources into developing their product or service. However, what they fail to realize is that without marketing, no one will know about their product or service.

2) They are afraid of criticism.

Let’s face it, not everyone is going to like your product or service. And that’s okay! However, many business owners are afraid of putting themselves out there because they are afraid of receiving negative feedback. The truth is, whether you market yourself or not, people will still have something to say. It’s better to be in control of the narrative by promoting yourself than letting others do it for you.

3) They think they can do it all on their own.

Another common reason why business owners do not market themselves is because they think they can do it all by themselves. They believe that if they build it, people will come. However, this could not be further from the truth. In today’s competitive landscape, you need to market yourself in order to stand out from the crowd.

4) They do not know where to start.

Marketing can be a daunting task, especially if you have never done it before. It can be difficult to know where to start and what channels to use. Fortunately, there are plenty of resources available (including this blog post!) to help you get started.

As you can see, there are a number of reasons why business owners do not market themselves. However, the most important thing to remember is that marketing is essential to the success of any business.

The Benefits of Marketing Yourself as a Business Owner

As a business owner, you have a lot of responsibilities. Not only do you have to worry about the day-to-day operations of your business, but you also have to think about things like marketing and promotion. It can be tempting to put off marketing yourself as a business owner, especially if you’re shy or introverted. However, there are some very good reasons why you should make an effort to market yourself and your business. In this blog post, we’ll discuss some of the benefits of marketing yourself as a business owner.

Increased Visibility: One of the most important benefits of marketing yourself as a business owner is that it will increase the visibility of your business. If potential customers don’t know that your business exists, they can’t buy your products or services. By making an effort to market yourself, you’ll make it more likely that potential customers will learn about your business and what you have to offer. Even if you’re not particularly outgoing or extroverted, there are still many ways to market your business effectively. You can start by creating a website and social media accounts for your business and then promoting your content through online advertising and SEO. Increasing the visibility of your business is one of the best ways to increase sales and grow your company.

Improved Credibility: Another benefit of marketing yourself as a business owner is that it can improve the credibility of your business. When potential customers see that you’re actively involved in promoting your company, they’ll be more likely to view your business in a positive light. In today’s competitive marketplace, it’s important to differentiate your business from the competition. One way to do this is by establishing yourself as an expert in your industry through content marketing and thought leadership. If you can position yourself and your business as leaders in your industry, you’ll be more likely to win over customers and grow your company.

Builds Relationships: Marketing yourself as a business owner can also help you build relationships with other businesses and individuals in your industry. These relationships can be beneficial in many ways, such as providing referrals, networking opportunities, and joint ventures. Building strong relationships with others in your industry is an essential part of growing any type of business. By making an effort to market yourself, you’ll open up doors for potential partnerships and collaborations that could help take your business to the next level.

As a business owner, it’s important to market yourself and your company effectively. There are many benefits of doing so, including increased visibility for your business, improved credibility, and the ability to build relationships with other businesses and individuals in your industry. While it may seem like a daunting task at first, there are many simple things you can do to get started with marketing yourself as a business owner. So what are you waiting for?

 

Get out there and start promoting!

B2B Lead Generation Strategies using Digital Marketing

B2B Lead Generation Strategies using Digital Marketing

There are a lot of digital marketing tools and strategies available to business owners today. It can be challenging to figure out which ones will work best for your business.

In this blog post, we’ll discuss some B2B lead generation strategies that you can use to help you get more leads and grow your business.

1. Content Marketing

One of the most effective lead generation strategies is content marketing. By creating high-quality, informative, and helpful content, you can attract more visitors to your website and generate leads. You can create blog posts, eBooks, infographics, videos, and more. Make sure that your content is well-researched and relevant to your target audience.

2. Search Engine Optimization (SEO)

SEO is another powerful digital marketing tool that can help you generate leads. By optimizing your website for search engines, you can increase your visibility and improve your ranking in search results. This will help you attract more visitors to your website who may be interested in what you have to offer. Make sure to use relevant keywords throughout your website so that people can easily find you online.

3. Pay-Per-Click (PPC) Advertising

PPC advertising is a form of online advertising that allows you to pay for placement in search engine results pages. This is a great way to generate leads because you will only be charged when someone clicks on your ad. You can use PPC advertising to drive traffic to your website or landing pages where people can learn more about your product or service and sign up for your email list.

4. Social Media Marketing

Social media platforms like Facebook, Twitter, LinkedIn, and Instagram are great ways to connect with potential customers and generate leads for your business. You can use social media to share helpful content, answer questions, and build relationships with potential customers. Make sure to post regularly and interact with people who comment on your posts so that they know that you’re listening and care about what they have to say.

Conclusion:

Digital marketing tools like content marketing, SEO, PPC advertising, and social media marketing are just some of the ways that you can generate leads for your business. The key is to figure out which strategies will work best for you and then implement them consistently. If you want help generating leads for your business, contact us today! We’re happy to help!

Google Web Stories

Google Web Stories

What are Google Web Stories?

Google Web Stories are a new way to consume and create visually rich, full-screen content on the web. With Web Stories, you can tap or swipe through stories, just like you would with any other story format. Web Stories are also supported by Google Search and Discover, so you may find them in those places as well.

Google Web Stories are powered by AMP technology and are owned by Google. Web Stories are a visually rich, full-screen content format for the web that allows you to tap or swipe through stories.

Web Stories are supported by Google Search and Google Discover, so you may find them in those places as well.

Examples of Google Web Stories

https://slashedbeauty.com/web-stories/

https://thattravelista.com/web-stories/

https://www.babycantravel.com/web-stories/

https://www.purewow.com/stories/

https://www.hindustantimes.com/web-stories/

https://www.ndtv.com/webstories/

What are the benefits of publishing Google Web Stories?

Benefits of Web Stories
There are a few benefits of publishing Web Stories:

  • Web Stories are visually rich and engaging, which can help capture attention and drive traffic to your website.
  • Web Stories are full-screen and easily consumable on mobile devices, which is perfect for today’s mobile-first world.
  • Google Web Stories are supported by Google Search and Discover, so your web stories on Google have the potential to be seen by a wider audience.
  • Create an immersive & interactive experience for your target audience.
  • Reach a wider audience: Google web stories are visually engaging and can be easily shared, so they have the potential to reach a wide audience.
  • Increase engagement: Google web stories are full-screen and interactive, so they’re more engaging than traditional text-based articles.
  • Boost SEO: Web Stories appear in Google Search and Discover, so they can help you boost your SEO.

How to create a Google Web Story

If you’re interested in creating your own Google Web Story, here are some tips:

  1. Choose a story template: There are several different story templates available, so choose the one that best fits your content.
  2. Add your content: Once you’ve chosen a template, you can start adding your content. Web Stories support text, images, videos, and more.
  3. Publish your story: Once you’re happy with your story, hit publish and share it with the world!
  4. Images: You’ll need at least 9 images to create a Web Story. The recommended image size is 1200x800px.
Web Stories Editor
Web Story Slides

Can I do SEO for my Google Web Stories?

You can include SEO in your Google Web Stories, and these stories have clickable titles that make you want to click on the article or video. A good story should be at least 8-12 slides long with pictures of varying scales so it’s easy for readers/viewers who aren’t as savvy online to understand what is happening within each scene! My suggestion is to use the RankMath WordPress plugin to index your Google Web Stories as and when you publish them.

Creating Google Web Stories content gives you the full advantage to leverage SEO opportunities and a fast way to grow your website’s internet traffic & online visibility.

 

How to create Google Web Stories in WordPress?

You can create Google Web Stories in WordPress too! Web Stories are a visually rich, full-screen content format for the web, which allows you to tap or swipe through stories. You can create Web Stories in WordPress by using the Web Stories plugin. This plugin allows you to create Google Web Stories from any type of content, including posts, pages, and products.

Once you have installed and activated the Google Web Stories plugin, you can create a Web Story by going to the “Stories” section of your WordPress admin panel.

From here, you can add content, images, and videos to your Web Story. You can also style your Web Story using the various options available in the plugin.

Once you have created your Web Story, you can publish it on your website or share it on social media. Google Web Stories are a great way to share your content with your audience in a visually appealing and engaging way.

If you’re looking for a way to stand out from the crowd, Web Stories are a great option. Try creating Google Web Stories for WordPress today!

For more detailed instructions, visit this Google Stories for WordPress set-up guide.

Please note that this final version of the WordPress plugin includes animation and page attachment support.

Create Web Stories for any website using MakeStories

MakeStories for Google Web Stories
Create engaging content with the MakeStories Web Story editor. Create stories that bring your brand to life on any device! With this powerful tool, you can customize every aspect of a story and make it as interesting or dull for viewers depending upon how much time they have available – all without having animation skills 🙂

To start using the MakeStories, follow these steps:

  1. Sign up and create an account in MakeStories.io
  2. Click Create Story. Use the options to create slides for your story.
  3. Add your content (text & images) to each slide. MakeStories has a wide range of templates, photos and animations to help your slides come to life.
  4. You need to save your WebStory in Draft till you are not fully convinced your Web Story is completely done.
  5. Once you are done completing all necessary fields, click view or publish!
  6. Every Web Story which is published will have a URL which can be used on your website.
  7. To index your Web Story you need to make sure you do SEO i.e. using the right keywords, image ALT tags and optimisation. MakeStories will help you with SEO while you are developing your Web Story.

For more details on the set-up process, here is the official step-by-step guide on publishing Web Stories to your WordPress website.

To wrap up

The new Google Story format is a fast-loading, visually storytelling tool that will be best for you if your company experiments with it. It lets users get more information from one place and also improves engagement rates on content as well as monetization capabilities because of its ability to boost traffic quickly without taking too long load times.

Hurry up and make your first web story to witness the boost in traffic, customer engagement & monetization capabilities.

Contact HariSoft for SEO Services, Website Maintenance Contract,  Website Design Services

How much do SEO services cost?

How much do SEO services cost?

One of the questions we get asked all the time is How much do SEO services cost?. what should they cost?

So in today’s blog post, we’re going to break it down for you one of the first questions people have when they look into SEO for their website is how much is this going to cost me?

It’s a fair question since obviously, you have a business to run in a budget to manage at the end of the day. The best question to ask yourself isn’t how much you’re paying for SEO but how much you’re investing into it.

For most companies who invest in SEO, the expense is worth it in fact one study found that 75 percent of business owners who used SEO Services (also Local SEO) felt that improved their bottom line.

The first thing to consider is what are you trying to accomplish with SEO. If your website isn’t getting any traffic it might be because it’s not showing up in your target audience’s online searches. That is where SEO comes in, 90% of online experiences start with the search engine. An SEO expert’s job is to optimise your website so that search engines like Google and Bing recognize its quality and rank it higher in search results.

You can have an awesome looking website but if it doesn’t rank then no one will ever see it. If your goal is to gain more leads SEO can help you get there but you may have to spend money to get the results.

You might also want to think about what your competitors are spending, if your competitors are getting top rankings by investing in quality SEO your company may want to take some cues from their strategy. If they’re spending $2500 a month on SEO services, it’s unlikely that you’ll get the same results by going with an SEO company that’s only charging you $500 a month. You’ll have to determine how much you’ll need to spend to outrank your competitors and earn more business.

Another question to ask yourself is how competitive is your market? The larger and more competitive your market the higher the cost of SEO services can be. That’s because you need to beat out more companies that are using the same keywords and buying for the same customers. If you’re an international company with a popular service you should expect to be paying higher prices for more aggressive in-depth marketing. But if you’re in a specialized service that limits you geographically like landscaping in a small town then you might be able to rank faster because there is a smaller pool of competitors to beat.

Lastly, a lot of companies wonder about the cost of in-house marketing versus hiring an SEO agency having a member of your staff do your SEO. In-house might seem like a way to save money but an effective well-done SEO campaign takes time.

If you do your own SEO you’ll need to dedicate at least several hours a week to it. After all the initial education and background research, this costs your business time money and manpower and your staff member probably isn’t an SEO specialist. An agency already has the education and experience to immediately start working on your site.

Also, only 11 per cent of marketers who do in-house are satisfied with their performance.

So outsourcing SEO services to an experienced SEO Agency like HariSoft is a long-term investment and when it comes down to it you get what you pay for. A qualified and reputable SEO company will offer fair but competitive pricing for their services. And a word of caution, anyone who offers instant results at outlandishly low prices is suspicious. If you trust a shady company you’re gambling on the success of your business.

Why you should outsource SEO services in 2021

Why you should outsource SEO services in 2021

The SEO brigade is going to take your business not only to the next level but if targeted well, can drive exponential growth for your business. Some companies have understood the importance of the medium and have invested the better part of their business returns to drive further business. But often entrepreneurs or companies sailing under a tight budget try to do it the DIY way. Some start-ups or entrepreneurs assume that no one else knows their business like them, so how can an SEO agency help them market well. They often try and succeed but not as expected and not again in the stipulated time. In this debate of self v/s outsourcing, companies should remember what they stand to gain and what they fail to comprehend.

SEO in house vs outsourcing

To outsource SEO work to an Agency is a question of much brainstorming, but hard facts need to be considered while seeking and agency over self. A business needs to first identify its requirement and then decide to experiment or act. If you are in a dilemma of choosing an in-house employee over an SEO agency, ask yourself these questions.

  • Who are your target audience – Global, National, Local or Niche?
  • What impact are you expecting SEO to make to your business?
  • What is the annual revenue you expect from your business?
  • What are the strategies lined to generate this revenue?
  • What is the investment you are ready to make in SEO?
  • Can your in-house team justify your investment?
  • Is your company enabled enough to keep your in-house employee upgraded on technologies?

When you run through these questions and identify whether your SEO need can be fulfilled in-house or through Agency, consider the following influential factor and SEO Agency can offer-

An SEO agency is armed with professional expertise, working on updated tools, newer practices and a deeper understanding of the technology and market. They are well adapted to service the latest requirements in the market, considering the ever-updating Google algorithms.

A constant team of employees who can offer dedicated 24 X 7 support, if and when required.

An SEO agency is well banked with professionals across different domains like – Content Creators, Digital Marketers, Analyzers, Developers, Designers, Online Researchers, Web Designers, Email Marketers, Social Media Experts and associated services.

Critical analysis and suggestive mode of operation. Depending on your individual company requirement and product/service reach, a mix of services can opt like SEO, Social Media, Web Design, PPC or Email Marketing.
Agencies have scalability and financial flexibility and hence work on your choice of budget, which cannot be explored with in-house SEO. This also ensures long term savings as compared to EO cost plus additional employee salary.

A definitely targeted approach can also ensure quicker results and ROI.

Often start-ups require a better and penetrated SEO approach for want of establishing in the market. Some companies that provide products/ services globally need rigorous marketing promotions to stand tall against competitors. Niche Products/ services again require a dedicated approach and in the end, this should all fall within the company budget. While an employee might do full justification at his job, an employee is an army against a single soldier. It is a decision every company has to decide on individual requirements and growth prospects.

Author,
Rohit Bhalunkar
Founder, HariSoft

    Why SEO is important for business in 2021

    Why SEO is important for business in 2021

    What is SEO?

    Search Engine optimisation is a part of website development where the web developer takes into consideration the Google Search Engines Algorithm and its best practices. The SEO process ensures the use of optimised code & images, meta tags & description, Page schema and most important researched keywords. Learn Why SEO is important for businesses for growing visibility. Don’t you want to be seen?

    An SEO compliant site ensures enhanced website quality, faster navigation, usability, mobile-friendly optimization, well-maintained content, a secure website, an active supply of content, effective link building and social media marketing amongst all.

    Good SEO enables the website pages to get listed and ranked on Google quickly. In other words SEO, good practices helps in cost effective website traffic generation, connecting with customers and boosting search engine rankings over competitors.

    Why SEO is important for small businesses?

    SEO enables in creation of a responsive user friendly website, that can be easily parsed by Google and other search engines. Helps in ranking on search results and generating traffic for your website.

    An array of parameters come to make your site SEO compliant. In addition, the ever-changing Google algorithms also have a major role to play. While many companies expect a faster result, they engage in paid SEO services and top the google ranking. But, some companies take it the organic- unpaid way. Let’s understand how they drive organic SEO and its benefits. Achieving the highest ranking on Google Search is like building a trust factor for your online clients. While there are a plethora of parameters that decide the google ranking, emerging highest under this scanner is a game not easy. But, a well optimised SEO website draws considerably more attention as compared to the Non-SEO versions.

    Organic traffic is ruled totally by keywords. The right set of keywords help establish your presence. The approach might be difficult, considering the various players, but what is important is that if you exile, you are certainly going to draw long term results.

    Organic SEO against Paid SEO

    Organic SEO against Paid SEO

    Paid SEO activities drive, boost and scale up the ranking offering faster results. Activities like PPC – Pay per click, SEM – Search Engine Marketing, Facebook advertising are campaign-driven. The process is fed by continuous investment. If you decide to take a break your whole SEO ranking can go for a toss. Then it’s a matter of starting from scratch. Organic activities at the same time are not driven by investment. As a tree grows organically, even if not watered, it sustains for a while drawing nutrition from existing resources, likewise, organic SEO sustains on the keyword planted.

    Organic SEO against Social Media

    Social media like Facebook, Twitter, Pinterest might bring you considerable traffic as compared to Google. A company might decide not to bank alone on Google ranking or for that matter even on Organic SEO. But, Social Media is again driven by a set of parameters. How Google changes its algorithms from time to time, Social media is also bound to introduce a newer set of rules and operations ground. It remains a debate which of the mediums is the best, Organic SEO, Paid SEO or Social Media. What a company should understand is its primary requirement of –

    • How desperately the company needs traffic in the next 6 months – 1 year?
    • What is the spending capacity of the company?
    • Is the company ready to invest in one medium (Paid SEO) or would want to explore multiple mediums?
    • Is the company hell-bent on Organic SEO or would benefit from a combination of Organic & Paid?

    When can you think Organic SEO?

    One can indulge in Organic SEO when a company has ample time and an expert base to hunt and explore variant keywords. Additionally, if a company has a very tight budget they can explore Organic SEO. Some companies have also benefited from a mix of Organic SEO and paid services. What needs to be identified is the requirement and then work on an effective way around. Albeit, what has been observed by experts is Organic SEO goes a long way with time and patience.