Google Launches Web Stories: Here’s Why Your Business Needs It

Google Launches Web Stories: Here’s Why Your Business Needs It

Google just announced a new program called Web Stories, which is designed to help businesses create better online stories. This new program provides businesses with the tools they need to create compelling online stories that will engage and convert their audiences. So why should your business be using Web Stories? Let’s take a look at some of the benefits!

  • Google Web Stories can help you reach a wider audience.
  • Google Web Stories are easy to create and can be published quickly.
  • Google Web Stories are interactive, which means they’re more engaging for your audience.
  • Google Web Stories can be indexed by Google Search, making them more discoverable.

Google Stories are a new way to share your stories with the world. You can use pictures, video/animation and audio in these posts which makes it easier for others who might not be able to read long articles or text-based content on their own devices!

There is a range of tools that can help you with your content. They offer users the option to create their own stories in an external editor like Web Story Editor for WordPress, MakeStories or Newsroom AI among others!

The tools for working with content are easy to use and there’s a template available. You can also publish quizzes or surveys, as well as customize the display duration of Stories on Google – you might even pin them into your feed forever! Google has created an immersive experience for the customers.

The AMP Story

The launch of AMP Stories in early 2018 was a huge step for social media, as it has been designed to be viewed on mobile devices and take up less space. Unlike Instagram stories which can only appear inside the app itself but Google wants their content distributed across many platforms online because accessibility should not stop people from accessing what they want or need when necessary!

Launching this project took a long time. As late as May 2020, Google rebranded the project and renamed its stories to web story before inviting everyone in for testing on October 31st of that same year when they launched it officially at an event held alongside YouTube Red’s new home base – Website Stories!

This is how you do innovation right: slowly rolling out updates with beta versions so your community can give feedback along every step; listening closely without ever changing anything unless absolutely necessary because what would be wrong about improving something if there isn’t any room left open?

The essence of this feature has always been familiar to everyone: we tap and swipe in order move on through the Websites’ Stories. Highly indexed stories by search engines began popping up as recommendations when people did a quick Google search, or scrolled down their homepage pages looking at images near eye level – just below all those ads!

If you’re looking for a way to reach more customers and convert them into leads, Google Web Stories is a great option. With the easy-to-use tools and the ability to be indexed by Google Search, there’s no reason not to give it a try!

Google Web Stories

Google Web Stories

What are Google Web Stories?

Google Web Stories are a new way to consume and create visually rich, full-screen content on the web. With Web Stories, you can tap or swipe through stories, just like you would with any other story format. Web Stories are also supported by Google Search and Discover, so you may find them in those places as well.

Google Web Stories are powered by AMP technology and are owned by Google. Web Stories are a visually rich, full-screen content format for the web that allows you to tap or swipe through stories.

Web Stories are supported by Google Search and Google Discover, so you may find them in those places as well.

Examples of Google Web Stories

https://slashedbeauty.com/web-stories/

https://thattravelista.com/web-stories/

https://www.babycantravel.com/web-stories/

https://www.purewow.com/stories/

https://www.hindustantimes.com/web-stories/

https://www.ndtv.com/webstories/

What are the benefits of publishing Google Web Stories?

Benefits of Web Stories
There are a few benefits of publishing Web Stories:

  • Web Stories are visually rich and engaging, which can help capture attention and drive traffic to your website.
  • Web Stories are full-screen and easily consumable on mobile devices, which is perfect for today’s mobile-first world.
  • Google Web Stories are supported by Google Search and Discover, so your web stories on Google have the potential to be seen by a wider audience.
  • Create an immersive & interactive experience for your target audience.
  • Reach a wider audience: Google web stories are visually engaging and can be easily shared, so they have the potential to reach a wide audience.
  • Increase engagement: Google web stories are full-screen and interactive, so they’re more engaging than traditional text-based articles.
  • Boost SEO: Web Stories appear in Google Search and Discover, so they can help you boost your SEO.

How to create a Google Web Story

If you’re interested in creating your own Google Web Story, here are some tips:

  1. Choose a story template: There are several different story templates available, so choose the one that best fits your content.
  2. Add your content: Once you’ve chosen a template, you can start adding your content. Web Stories support text, images, videos, and more.
  3. Publish your story: Once you’re happy with your story, hit publish and share it with the world!
  4. Images: You’ll need at least 9 images to create a Web Story. The recommended image size is 1200x800px.
Web Stories Editor
Web Story Slides

Can I do SEO for my Google Web Stories?

You can include SEO in your Google Web Stories, and these stories have clickable titles that make you want to click on the article or video. A good story should be at least 8-12 slides long with pictures of varying scales so it’s easy for readers/viewers who aren’t as savvy online to understand what is happening within each scene! My suggestion is to use the RankMath WordPress plugin to index your Google Web Stories as and when you publish them.

Creating Google Web Stories content gives you the full advantage to leverage SEO opportunities and a fast way to grow your website’s internet traffic & online visibility.

 

How to create Google Web Stories in WordPress?

You can create Google Web Stories in WordPress too! Web Stories are a visually rich, full-screen content format for the web, which allows you to tap or swipe through stories. You can create Web Stories in WordPress by using the Web Stories plugin. This plugin allows you to create Google Web Stories from any type of content, including posts, pages, and products.

Once you have installed and activated the Google Web Stories plugin, you can create a Web Story by going to the “Stories” section of your WordPress admin panel.

From here, you can add content, images, and videos to your Web Story. You can also style your Web Story using the various options available in the plugin.

Once you have created your Web Story, you can publish it on your website or share it on social media. Google Web Stories are a great way to share your content with your audience in a visually appealing and engaging way.

If you’re looking for a way to stand out from the crowd, Web Stories are a great option. Try creating Google Web Stories for WordPress today!

For more detailed instructions, visit this Google Stories for WordPress set-up guide.

Please note that this final version of the WordPress plugin includes animation and page attachment support.

Create Web Stories for any website using MakeStories

MakeStories for Google Web Stories
Create engaging content with the MakeStories Web Story editor. Create stories that bring your brand to life on any device! With this powerful tool, you can customize every aspect of a story and make it as interesting or dull for viewers depending upon how much time they have available – all without having animation skills 🙂

To start using the MakeStories, follow these steps:

  1. Sign up and create an account in MakeStories.io
  2. Click Create Story. Use the options to create slides for your story.
  3. Add your content (text & images) to each slide. MakeStories has a wide range of templates, photos and animations to help your slides come to life.
  4. You need to save your WebStory in Draft till you are not fully convinced your Web Story is completely done.
  5. Once you are done completing all necessary fields, click view or publish!
  6. Every Web Story which is published will have a URL which can be used on your website.
  7. To index your Web Story you need to make sure you do SEO i.e. using the right keywords, image ALT tags and optimisation. MakeStories will help you with SEO while you are developing your Web Story.

For more details on the set-up process, here is the official step-by-step guide on publishing Web Stories to your WordPress website.

To wrap up

The new Google Story format is a fast-loading, visually storytelling tool that will be best for you if your company experiments with it. It lets users get more information from one place and also improves engagement rates on content as well as monetization capabilities because of its ability to boost traffic quickly without taking too long load times.

Hurry up and make your first web story to witness the boost in traffic, customer engagement & monetization capabilities.

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Why digital marketing is important for small business?

Why digital marketing is important for small business?

Why digital marketing is getting more important each day and affecting businesses globally?

The internet is, in fact, a virtual web and all its components are interlinked. Today when we talk about online marketing, the approach does not remain restricted to having a website alone. The approach extends to having the website aligned to different devices, having the right keywords to effectively appear on SEO and aptly driving processes to remain focused on Google ranking.

That’s not all, the online promotions are driven to target customers across domains, and define the specific target market, and location for desired results.

Having an established website serves the primary purpose. Then begins the process of Marketing your products/services online. Online Marketing is marketing for the virtual digital world. Social Media Marketing, Search Engine Optimisation and various tricks and trades of the industry are utilized to create a digital presence that is strong and overwhelming.

Captivating online crowds by the constant visibility of products and services are tools used by online shopping companies like Amazon. Through the digital marketing medium and strong technology backing these companies are constantly keeping us emotionally connected to products, we liked on their website. An emotional yet, intelligent marketing.

While there are attempts at maintaining digital marketing in an organic way to bring business, some companies are going overboard and making utmost use of digital tools and techniques to drive profits. Organic growth is assured, but slow. When you know that every consumer today is hooked to a digital device, there is no way companies can think back and go the classic marketing style. Digital Marketing is a speedy growth avenue while planning exponentially.

The ever-revising tools adapted to change, the statistics-driven approaches, planned execution, versatile domains and the assured result comes through the virtue of Digital Marketing. Then why Digital Marketing is not accepted as a full-fledged Marketing approach yet.

Research indicates hardly 50% of the market is driven toward Digital Marketing.

  1. The client’s vulnerability toward taking risks
  2. Unawareness of Digital trends and advantages
  3. The unstructured approach to success
  4. Flinching trust in Digital marketing

Apparently, there are a lot of clients who are driven by the above factors. Digital Marketing is a ubiquitous tool ruling the market, yet unaccepting of change is the biggest challenge companies are drawing on themselves. Being web aligned is not all.

Digital Marketing is a process and requires a minimum of 3 months to show results.

Exponential Growth and reach are aspired by all, but companies who have accepted Digital Marketing have invested time and money and already experienced success.

While you plan to claim the Digital share of success, there are many parameters worth considering:

  • A seasoned digital marketing agency that can position your company to the desired result.
  • Considering the ever-changing parameters, analysis and algorithm patterns for Google, a well-established and experienced agency can cruise you through well.
  • A dedicated investment of time along with your monetary investments.
  • Staying put for a long time assures undeniable results.
  • Start-ups, as well as established companies, can both benefit equally from the Digital Marketing medium.

Planned Approach

Accepting to latest trends and technology. Undeniably, if you aim for strategic, planned and rapid growth in business, Digital should be the desired mode of Marketing. It is in the last decade that we have experienced a massive change in technology. Remaining with technology and switching to online media can be the only turnaround for your company in the time to come.